Template design and delivery into the inbox certainly play a role in the success of your email marketing campaigns, but it’s your content that will engage your readers.

Content is a company's digital currency and can play a huge role in customer retention. Content is how a potential customer evaluates a company. It is essential to have a well thought-out content strategy that engages your readers and is considered valuable enough to be shared - giving you a reach far beyond the inbox.

I’ll be conducting a webinar giving you tips and insight into how to create and implement a successful content strategy ... hope you’ll join me

Creating a successful content strategy for email marketing: 8 Easy Steps

Time and Date:  Tuesday, 22nd November 2011, 3pm (GMT)
Duration:  45 minutes plus Q&A
Presented by:  denise cox, Lead consultant, Newsweaver

During this webinar, denise will take you through 8 easy steps on how to create a successful content strategy.  Learn about where to source content, how best to use it and various types of content.

What you will learn:

•  Setting goals for your content and creating schedules for your content strategy
•  How to identify great sources of content within your organisation
•  How to distinguish the most compelling types of content to get shared and engage audiences
•  Engaging ways to present your content
•  What are the benefits and business intelligence achieved from a great content strategy which can be used to increase opens and clicks

To view the Webinar, Click Here

 

Newsweaver and The Marketing Insitute of Ireland are conducting our third Insight Report survey on Email Marketing in Ireland.

If you are a marketer in Ireland we invite you to participate in the survey - it will take only 5 minutes to complete and all answers will be treated in strictest confidence.

We will send you  a copy of the  results, Email Marketing Insight Report, as a thank you.

Start Email Marketing Insight Survey 2011