Tag Archives: metrics
Email metrics, measurements and trends
Submitted by: mossy on Tue, 23/10/2012 - 15:01
You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability. But are you taking full advantage of every aspect – and depth – of this trackability? Yes, there are overview metrics, such as ... Read more
Use business intelligence to segment your emails
Submitted by: denise cox on Mon, 24/09/2012 - 15:26
There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these ... Read more
Don’t put it off – pledge to test the subject line before your next send …
Submitted by: mossy on Mon, 30/07/2012 - 09:15
One of the top reasons email marketing‘s so powerful is the fact that you can test elements of your emails to improve results for this mailing – or for the next mailing. Marketing Sherpa surveys reveals that testing elements of your email marketing can increase your results by 67%. ... Read more
Shared emails can increase click-throughs by 50%
Submitted by: mossy on Wed, 20/06/2012 - 10:09
A recent study reported by OurSocialTimes.com found that the sharing of an email message on Facebook provides an appealing recommendation factor. The report notes that this sharing not only extends the reach of your email beyond the inbox – it has been proven to increase click-through ... Read more
Participate in the DMA UK’s Email Benchmarking survey for Clients
Submitted by: denise cox on Thu, 25/10/2007 - 12:36
The DMA UK Email Council is calling for UK companies who use email to promote their products and services to participate in the second "National Email Benchmarking survey for Clients" (closes 5pm Tuesday, 30th October) The Report is designed to complement the National Read more
Definitions of Click-Throughs
Submitted by: denise cox on Mon, 22/10/2007 - 11:38
Click-throughs in a newsletter are an important metric; and there are a number of types of Click-Throughs a marketer can measure. Read more
Email continues to be marketing tool of choice for UK B2B marketers
Submitted by: denise cox on Thu, 19/07/2007 - 13:03
Here's a press release regarding a survey of B2B Marketers we did in conjunction with B2B Marketing magazine. Email continues to be marketing tool of choice for UK B2B marketers Survey shows that email marketing is now considered to be an integral part of the B2B marketing mix and most ... Read more
Sourcing email marketing statistics
Submitted by: denise cox on Tue, 16/01/2007 - 13:13
"Lies, damn lies and statistics"    - Mark Twain (1835-1910)  I hoard collect and collate email marketing statistics whenever I come across them. Particularly non-US ones. Statistics are but one facet of measuring the success of a company's email marketing and relationship ... Read more
