Tag Archives: Email Newsletters
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Use business intelligence to segment your emails
Submitted by: denise cox on Mon, 24/09/2012 - 15:26
There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these ... Read more
How your local newsagent can provide subject line ideas ….
Submitted by: denise cox on Tue, 21/08/2012 - 10:38
The print world has made a high art of selling issues. Newspaper and magazine editorial teams know exactly how to entice us to pick up a copy … They know all about screaming headlines, tapping into our curiosity – and touching our keen interest in a subject matter. Have you ever ... Read more
Increasing clicks in your emails with the use of microsites
Submitted by: mossy on Tue, 10/07/2012 - 11:01
Marketers understand the power of including links in an email. They generally create and send emails that have calls to actions through external links, e.g. to a specific landing page on the website created by their IT team, to a deep link on the website – or simply a link to the home page of [...] Read more
16th May – online International Email Marketing Summit
Submitted by: denise cox on Fri, 11/05/2012 - 16:13
A wide ranging group of email marketing experts are gathering online to impart their knowledge to you on Wednesday, 16th May at the International Email Marketing Summit. I’ll be conducting my webinar/segment on CONTENT … always a top challenge for marketers … So, join me at ... Read more
Plan for images off in your emails …
Submitted by: ruth on Wed, 04/04/2012 - 13:50
In today’s inbox it’s quite possible that your email will be viewed with images off. As you can see by the image above, if you haven’t thought about how images are used in an email, it can mean your message is not seen – nor is the call to action visible. But, rather ... Read more
Internal email newsletters make information manageable
Submitted by: denise cox on Wed, 14/11/2007 - 18:03
"Information is Power; And Too Much Information Overwhelms workers" [Investor's Business Daily]. Read more
Ten reasons for moving your newsletter from print to email
Submitted by: denise cox on Tue, 09/10/2007 - 11:14
The Top Ten reasons - there are plenty more, but it's a good start: 10. Email remains extremely popular. A recent Stanford University study found that 90% of the 4,000 participants said email was their #1 activity on the internet. Ten years on, despite everything - e.g. spam, new ... Read more
Email newsletters as a customer sensing tool
Submitted by: denise cox on Tue, 19/06/2007 - 10:27
In the current edition of The Marketing Leaders I write about the use of email newsletters as a customer sensing tool. This term refers to the fine-tuning of communications based on an individual’s behaviour or triggered by an event (e.g. shopping cart abandonment). The flexibility of email, ... Read more
Jakob Nielsen: how email newsletters can offer good eROI
Submitted by: denise cox on Tue, 03/04/2007 - 11:35
In a recent Alertbox ("10 High-Profit Redesign Priorities"), Jakob Nielsen put forth his top ten list of web re-designs that can increase a company's eROI. One of the ten: Email Newsletters He writes, "Email newsletters let you maintain a relationship with your customers that lasts beyond ... Read more
Example: personalise by simple data segmenting
Submitted by: denise cox on Wed, 21/03/2007 - 12:00
I talk ALOT about sending targeted, personal and relevant emails to your subscribers. Perhaps it sounds like too big a challenge - but really it can be done simply, and in incremental steps. A customer taking this approach is Robert Wentworth-James, CLM’s Head of Sales & Marketing. Read more
