Tag Archives: Email Marketing
What’s meant by the term bulk email?
Submitted by: denise cox on Tue, 21/05/2013 - 10:54
A meme is an idea or image that captures people’s attention and gets shared around the internet. There’s one going around right now that involves describing ’what people think I do’… It has been adopted for a variety of interests and business … This Email ... Read more
Here are some no-excuse email personalisation ideas
Submitted by: denise cox on Thu, 18/04/2013 - 11:34
Did you know … marketers who use email personalisation Achieved up to a 57% higher rate of conversion* Achieved up to a 30% increase in opens* Achieved up to a 50% increase in clicks* Do I have your attention? It’s clear, personalising your emails is powerful – yet, ... Read more
Email marketing | How it is like James Bond
Submitted by: denise cox on Wed, 27/03/2013 - 11:49
“Tomorrow’s World in Today’s Inbox” I recently spoke at the DMX event held in Dublin … It was a fantastic Digital Marketing Conference, and was fascinating to hear the Keynote speaker, Teddy Goff from the Obama re-election campaign, talk how email marketing played ... Read more
The Send process has been updated
Submitted by: mossy on Fri, 04/01/2013 - 15:02
Based on feedback from our customers and how they use our email newsletter software, Newsweaver has updated the Send Process, making the job of testing, reviewing and sending your email even easier. We decided to change the Send functionality because customers repeatedly told us that testing ... Read more
Email metrics, measurements and trends
Submitted by: mossy on Tue, 23/10/2012 - 15:01
You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability. But are you taking full advantage of every aspect – and depth – of this trackability? Yes, there are overview metrics, such as ... Read more
Tomorrow’s world in today’s inbox ….
Submitted by: denise cox on Fri, 19/10/2012 - 14:35
I’m speaking at the CIPR’s Internal Communication Conference in London on Wedneday the 7th of November – talking about ‘Tomorrow’s world in today’s inbox’. What do I mean by ‘tomorrow’? It’s a reflection on how quickly the digital ... Read more
Use business intelligence to segment your emails
Submitted by: denise cox on Mon, 24/09/2012 - 15:26
There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these ... Read more
Why you should put videos in your emails
Submitted by: mossy on Fri, 31/08/2012 - 11:36
In this digital age, giving people a choice in how to engage with your content is very important. While the written word will always be at the core of content provision – you need to think beyond the written word. Add videos into the content mix Our customers are having tremendous ... Read more
How your local newsagent can provide subject line ideas ….
Submitted by: denise cox on Tue, 21/08/2012 - 10:38
The print world has made a high art of selling issues. Newspaper and magazine editorial teams know exactly how to entice us to pick up a copy … They know all about screaming headlines, tapping into our curiosity – and touching our keen interest in a subject matter. Have you ever ... Read more
Don’t put it off – pledge to test the subject line before your next send …
Submitted by: mossy on Mon, 30/07/2012 - 09:15
One of the top reasons email marketing‘s so powerful is the fact that you can test elements of your emails to improve results for this mailing – or for the next mailing. Marketing Sherpa surveys reveals that testing elements of your email marketing can increase your results by 67%. ... Read more
