Tag Archives: direct marketing
Email’s place in your marketing mix
Submitted by: denise cox on Wed, 07/11/2007 - 17:34
Two articles I've written about using email within your marketing mix. Multi-channel Marketing: Prioritise your communications effort (Marketing Leaders, Nov '07) With so many different channels and ways to communicate with our customers and markets, how can we prioritise our effort, ... Read more
Multichannel marketing made easy…
Submitted by: denise cox on Fri, 03/11/2006 - 12:25
Just received this eMarketer article - "Direct Mail Drives Traffic Directly to Web Sites". It's an overview of a survey done by the Winterberry Group and InternetRetailer. Though the article was focused on relevance in DM messages... this factoid stood out to me: Read more
