Tag Archives: design
The Send process has been updated
Submitted by: mossy on Fri, 04/01/2013 - 15:02
Based on feedback from our customers and how they use our email newsletter software, Newsweaver has updated the Send Process, making the job of testing, reviewing and sending your email even easier. We decided to change the Send functionality because customers repeatedly told us that testing ... Read more
Designs we ❤: The Bond Buzz Newsletter
Submitted by: ruth on Mon, 10/12/2012 - 15:40
“What I love most about the new BOND Buzz design is the flexibility;Bond can now create four very different style newsletters from one template.” “Our customer, Bond Adapt, felt ”The BOND Buzz’ existing design was in need of a general update, which included refreshing the ... Read more
5 Reasons to redesign your email template (+ before/after examples)
Submitted by: ruth on Wed, 31/10/2012 - 15:43
One of the questions our design team regularly gets asked is ‘how do we know it’s time to do a redesign of our newsletter template?’ It’s a good question, as it’s important to regularly check to ensure your template is still working as well as it did originally. ... Read more
Designs we ❤: Map Matters Newsletter
Submitted by: ruth on Mon, 08/10/2012 - 12:55
“Rob from centremapslive.com really wanted a fresh and modern take on their brand. Their old newsletter was crammed full of great content, but the layout was making it difficult to read. My chief aim was to design a newsletter that was clutter-free, easy to scan and well structured – with ... Read more
Why, when and how to make your email template mobile friendly
Submitted by: ruth on Wed, 08/08/2012 - 14:49
As we all know, smartphone usage is continually on the rise and we can’t ignore the fact that it’s now more likely than ever that your email will be viewed on a mobile device. This poses some challenges for marketers who want to make sure their carefully crafted emails get read and their ... Read more
Don’t put it off – pledge to test the subject line before your next send …
Submitted by: mossy on Mon, 30/07/2012 - 09:15
One of the top reasons email marketing‘s so powerful is the fact that you can test elements of your emails to improve results for this mailing – or for the next mailing. Marketing Sherpa surveys reveals that testing elements of your email marketing can increase your results by 67%. ... Read more
Looking Good Everywhere
Submitted by: ruth on Wed, 11/07/2012 - 11:45
Denise Cox, our lead consultant at Newsweaver, recently conducted a webinar about Design Strategy (you can view the recorded version here). I worked with her in covering the approaches needed to make sure your email marketing design displays well and as intended on all platforms – from ... Read more
Increasing clicks in your emails with the use of microsites
Submitted by: mossy on Tue, 10/07/2012 - 11:01
Marketers understand the power of including links in an email. They generally create and send emails that have calls to actions through external links, e.g. to a specific landing page on the website created by their IT team, to a deep link on the website – or simply a link to the home page of [...] Read more
Shared emails can increase click-throughs by 50%
Submitted by: mossy on Wed, 20/06/2012 - 10:09
A recent study reported by OurSocialTimes.com found that the sharing of an email message on Facebook provides an appealing recommendation factor. The report notes that this sharing not only extends the reach of your email beyond the inbox – it has been proven to increase click-through ... Read more
Using images to the best effect in your newsletters
Submitted by: denise cox on Fri, 25/05/2012 - 12:05
I conducted a webinar last week on email design (you can view the 45 minute webinar here). One of the 8 steps to follow in pulling together a design template guide for your designer, is identifying how you are going to use images in your newsletter. I spent some time talking about the use of [...] Read more
