Tag Archives: benchmarks

Use business intelligence to segment your emails

Submitted by: denise cox on Mon, 24/09/2012 - 15:26

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these ... Read more

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