Submitted by: denise cox on Mon, 24/09/2012 - 15:26
There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these ... Read more
Submitted by: denise cox on Tue, 05/06/2007 - 09:39
"Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it's listed as the "first resource" by 63.9% of respondents." (Source: Base one ... Read more
Submitted by: denise cox on Tue, 17/04/2007 - 11:46
Watch this space - standardisation of email metrics has been moving towards the forefront - and just broke through as one of THE hot topics in the email space right now ...Â
=> A post by David Daniels (of JupiterResearch) on his blog yesterday -  announcing the formation of the Email ... Read more
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