Sourcing email marketing statistics

By denise cox posted in Email Marketing, Email Technology,

marktwain.gif“Lies, damn lies and statistics”

 - Mark Twain (1835-1910)


I hoard collect and collate email marketing statistics whenever I come across them. Particularly non-US ones. Statistics are but one facet of measuring the success of a company’s email marketing and relationship building efforts. But it’s nice to know how business sectors, B2B and B2C industries are measuring up against your own campaigns. I know there must be some of you out there who find them interesting as well. So, I’m sharing a few of my sources with you:

  • Email Marketing Stats, Facts and MetricsMetrics 2.0 Quick Pack – a cornucopia of stats from various sources.
  • Benchmarking metrics for email marketingMark Brownlow writes an excellent article about metrics, benchmarking and what to do with the information you find.
  • National Email Benchmarking Report – Issued by the Direct Marketing Association (DMA) UK. The report surveys Email Service Providers (ESPs). This 8th edition is available to members free, and non-members for a fee. 
  • National Client Email Marketing Survey. Also DMA UK. The first year for this survey – the DMA says it is meant to complement the Benchmark guide, and surveys client marketers. It’s available to members free, and non-members for a fee.

Your Bonus for this blog post:

If you don’t know about the genius of Samuel Longhorne Clemens (Pseudonym Mark Twain), let me share just a little of the wonderfulness of this man through a handful of his quotes.

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”

“Always do right. That will gratify some of the people, and astonish the rest.”

“Now is the accepted time to make your regular, annual, good resolutions. Next week you can begin paving hell with them as usual.”

“If you tell the truth you don’t have to remember anything.”

“I didn’t attend the funeral, but I sent a nice letter saying that I approved of it.”

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