Email Marketing:10 essential tactics for the Higher Education Sector

During this webinar email marketing specialist and lead consultant with Newsweaver, Denise Cox (DMA UK Email Marketing Council Member) focuses on the essential tactics needed to get the most from your email communication’s strategy.

Key topics covered:

• Layout and design – Learn how these two elements in an email newsletter can help increase delivery, as well as achieve maximum open and click rates.
• Content and personalisation – The right content to the right reader will differentiate you from other institutions.
• Frequency and targeting – Strengthen your relationship with your readers, improve the success of your campaigns and increase engagement.
• Sharing and SEO – Make use of social media in your emails to increase the reach of your message, improve the visibility of your institution and engage with your readers.
• Tracking and measuring – Use metrics gained from each and every email to ensure the messages you send become more relevant, timely and targeted.