Creating a successful content strategy for email marketing

During this webinar, denise cox, lead consultant at Newsweaver will show you how to create winning content for your email marketing strategy in 8 Easy Steps.

Denise also focuses on the most successful sources of content and how best to use great content in your email campaigns.

Key topics covered:

• The benefits of setting goals and creating schedules for your content strategy
• How to identify great sources of content within your organisation
• How to distinguish the most compelling types of content to get shared and engage audiences
• Engaging ways to present & personalise content
• What are the benefits & business Intelligence achieved from a great content strategy which can be used to increase future opens & clicks