Newsweaver 90′s

90 seconds video tips from Denise Cox to help you with your email newsletters and more.

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  Five must-haves for email newsletters

  This Newsweaver 90 gives you the five must-haves you need to have in the design of your email newsletters to generate engagement from readers, help reach new subscribers and support social sharing. Read more
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  Testing to improve results

  Testing elements of your email marketing campaigns and using that information to send to your mailing list can give you a 68% lift in your opens and clicks. This Newsweaver 90 takes you through the four steps in successful testing. Read more
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  Looking beyond the open rate

  The open rate is a popular metric to measure the success of email (email marketing and email newsletters) campaigns; but there’s more to open rates when it comes to engagement metrics. This Newsweaver 90 shows you what to look for to get the complete picture of reader engagement from your content.     Read more
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  Measure email ROI

  Email marketing offers one of the highest ROI for marketers; but in order to measure that Return on Investment you need to pull together five different areas of your campaigns to get a complete picture of your success. This Newsweaver 90 takes you through the five areas within your email marketing. Read more
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  Surveys in email marketing

  There are three steps that you need to follow to run a successful email survey. This Newsweaver email marketing 90 explains what those steps are – taking you from set up through to promoting it to increase participation by your readers. Read more
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  Creating a great sign-up box

  A subscribe form that captures new subscribers is one of the most important elements in growing an in-house mailing list. This Newsweaver 90 takes you through five essential elements to help you create a subscribe form which will attract new subscribers to your email newsletters and flyers. Read more
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  Beyond the written word

  We live in a digital age and readers want to get information in a variety of different formats. This Newsweaver 90 challenges you to take a look beyond the written word when creating content for your email newsletters and flyers. Read more
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  Creating a compelling call to action

  This Newsweaver 90 shows how to create compelling calls to action. Getting subscribers to act on your emails is the primary objective from every email send.  Ensure you create a call to action that will get the best results for your email marketing campaigns. Read more
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  Make email the centre of your social media strategy

  This Newsweaver email marketing 90 talks through how you can make email the centre of your social media strategy. Denise Cox will give you three top tips that should be part of every email strategy. These tips will help you put our ezine software at the centre of your social media strategy. Read more
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  Setting goals for your email campaign success

  Setting goals for your email marketing campaigns will allow you to measure how successful your efforts have been. This Newsweaver 90 will take you through the key objectives to consider when setting goals to get the full return on investment from this channel. Read more
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  Splash and drip your content

  Make the most of all the valuable content you create for your email newsletters. Denise Cox takes you through “splashing and dripping” your content so you can maximise the reach of this content beyond the in-box to new subscribers. Read more
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  Building your in-house list

  This Newsweaver 90 will give you a few ideas on how to grow your subscriber opt-in list. Read more
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  The power of the from field

  Learn why Denise Cox thinks that the From Field is one of the most important elements of your email newsletters and flyers. This video gives you tips and hints on how to fill out this powerful field. Remember it can determine if your emails get opened and will ensure you stand out in the in-box. Read more
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  Easy personalisation

  When it comes to personalising your email marketing campaigns, marketers have always listed “lack of data” as their biggest hurdle. This Newsweaver 90 gives you some ideas for using the data that you have at your finger tips to create personalised emails that really engage and nurture the relationship you have with your subscribers. Read more