Email Matters
ePrivacy guidance for email marketing – produced by DMA UK Email Marketing Council and IAB
Submitted by: denise cox on Thu, 17/05/2012 - 09:15
I sit on the DMA UK Email Marketing Council, and the Council have collaborated with the IAB to produce an email marketing EU ePrivacy Guidance. A lot of behind the scenes work went into creating this document – if you use email marketing in your business, you’ll want to read this ... Read more
16th May – online International Email Marketing Summit
Submitted by: denise cox on Fri, 11/05/2012 - 16:13
A wide ranging group of email marketing experts are gathering online to impart their knowledge to you on Wednesday, 16th May at the International Email Marketing Summit. I’ll be conducting my webinar/segment on CONTENT … always a top challenge for marketers … So, join me at ... Read more
Smart use of images in your newsletter
Submitted by: ruth on Fri, 04/05/2012 - 13:50
In today’s inbox it’s quite possible that your email will be viewed with images off. As you can see by the image above, if you haven’t thought about how images are used in an email, it can mean your message is not seen – nor is the call to action visible. But, rather ... Read more
Good list hygiene helps the delivery of your emails
Submitted by: mossy on Thu, 03/05/2012 - 14:59
Getting delivered into your subscribers’ inbox involves a variety of elements that all add up to what the industry refers to as a “good sender reputation”. Your sender reputation indicates to ISPs the trustworthiness of the source of the email that is being delivered, and they ... Read more
Optimise email newsletters for print
Submitted by: ruth on Tue, 24/04/2012 - 13:34
Have you thought about how email can be optimised for an offline experience? Perhaps you’ve only thought of email as a digital medium, however it’s important to remember that we don’t limit ourselves to reading emails online. Many of us choose to print out emails. For example ... Read more
