Just launched: Email Measurement Accuracy Coalition
Submitted by: denise cox on Tue, 17/04/2007 - 11:46
Watch this space – standardisation of email metrics has been moving towards the forefront – and just broke through as one of THE hot topics in the email space right now …
=> A post by David Daniels (of JupiterResearch) on his blog yesterday - announcing the formation of the Email Measurement Accuracy Coalition (EMAC). He’ll be leading it, and writes, “It’s a new cross industry coalition, called the Email Measurement Accuracy Coalition. The mission of the EMAC is to establish a consistent methodology and framework for the accurate calculation of e-mail delivery, in order to inform the computation of critical e-mail marketing metrics such as open, click-through-rate and conversion.”
