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Email Newsletter Software Feature Overview

The html email newsletter software from Newsweaver has many easy-to-use features. These features can add value to existing email newsletter campaigns, whether for internal or external audiences. Benefit from a choice of features to make your email newsletters more engaging – from microsite to social media integration to making more relevant and personalised email newsletters.

Unique microsite technology
Unique microsite technology

Newsweaver’s microsite technology automatically creates back pages for your articles and landing pages on a mini website within your email newsletter. This leads to greater engagement and ROI as readers remain within your newsletter environment as they navigate around it.

Social Media Sharing toolkit
Social media sharing toolkit

Gain new readers and subscribers through social media. Newsweaver’s social media tools make it easy for both you and your readers to share your content across all social media platforms, from Facebook and Twitter to LinkedIn.

Personalisation
Advanced personalisation of email newsletter content

Improve reader engagement by personalising email newsletters with relevant content. Newsweaver’s mailing list software allows you to personalise by subscriber name, product, subscriber behaviour, article, words and phrases, or location.

Activity based Segmentation
Activity-based segmentation of readers’ behaviour

Ensure your future messages matter to subscribers by building on known interests or activities gleaned from their behaviour within your email newsletters. Newsweaver technology creates a new group or segment based on ezine readers’ interaction with an article, item or special offer.

In-depth Reporting
Subscriber insight with in-depth reporting

Gain insight from every email newsletter you send. View ezine performance reports and engagement metrics of subscribers. Create custom reports and even drill down into individual activity. By measuring subscriber activity per mailing and benchmarking it over time, you get a truly accurate view of your readers’ interests and needs. This allows you to target relevant and timely communications to them.

Design Templates
Award winning newsletter design templates

Let Newsweaver's award winning design team provide you with a professional, high quality custom newsletter template that renders well in the inbox and engages your readers with cutting edge features and tools.

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