A.Invalid Address means there is a problem with the domain part of the email address. The domain lies to the right of the @, e.g. @yahoo or @newsweaver.
What does the bounce manager do with this type of bounce?
For consumer addresses, i.e. domains provided by the large ISPs such as @yahoo or @gmail, Newsweaver will only allow one bounce for the reason of Invalid Address. After that the subscriber is made Inactive.
For business addresses, i.e. addresses using private business domains, such as @newsweaver or @esearch, Newsweaver will allow three consecutive bounces for the reason of Invalid Address. After that the subscriber is made Inactive.
Why does the bounce manager take these actions?
In the case of consumer addresses, it is unlikely that the major ISP providers will have an incorrect domain assigned. To continue sending to it would most likely result in the email being blacklisted as Spam by the ISPs, compromising your sending integrity. This is why the system will only allow one bounce for this reason before making the email address Inactive.
For business addresses, this is not necessarily the case, as it could happen that mistakes can occur in non-ISP addresses. The domain may not be fully activated at the time of sending, for example. For this reason, we wait until the email has bounced three consecutive times before making the address Inactive. If, however, you feel this is too long to wait and wish to override it, please refer to the manual process outlined below.
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