Email metrics, measurements and trends
Submitted by: mossy on Tue, 23/10/2012 - 15:01
You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability.
But are you taking full advantage of every aspect – and depth – of this trackability?
Yes, there are overview metrics, such as opens and clicks; but there is significant business intelligence to be found from both a granular (per subscriber) and big picture overview (all reader activity trended over several emails) perspective. This relates to business, internal communications, member organisations – the metrics are flexible and you select the metrics that give you accurate insight into reader engagement.
In the Newsweaver reporting dashboard there are an array of metric widgets available to you from the emails you send. Take a look to see if there are any you have missed, and should include in what you measure.
Overview Reporting Dashboard
The Reporting Dashboard has as much reporting detail as you need on Publications, Issues and Mailings. Mailing results are divided into sections with basic and advanced metrics on Performance Trends (delivery, subscriber adds/removes, etc.), Content Popularity (per section and per article) and Delivery Stats (bounces, unsubscribes, etc).
Readership on Mobile and Platform Devices
This widget shows a breakdown of readership on mobile devices, providing the data necessary to understand how readers are viewing, interacting and engaging with their emails. This metric shows which mobile devices, web browsers and email clients your readers are using to view emails. This advanced email intelligence will help you refine your email strategy based on the needs and preferences of readers.
Social Activity Reporting
This lets you view a breakdown of all articles shared from an issue across different social media sites. These metrics will provide overview of the total social reach of content (Yammer, Twitter, Facebook, etc). A table shows comments, articles, rating, likes and shares, giving you an understanding how readers are interacting socially with your content.
Newsweaver customers: Here’s a short (4:18) video on the New Look Reporting Features.
