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Driving the success of your social strategy with email marketing

  August 14, 2014

Latest Blog Posts

Driving the success of your social strategy with email marketing

August 14, 3:33 PM BY denise cox

What is the secret to success in today’s digital world? It’s moving beyond marketing in silos – to a multichannel strategy where email and social media work together. Here are three tips to help you make email the glue in your social media strategy: 1- Share your social networks in your newsletter Promote your company’s… Read more »

Videos in email marketing … what’s best right now?

April 30, 9:32 AM BY denise cox

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis…. Read more »

Heartbleed Bug update for Newsweaver email marketing customers

April 15, 8:46 AM BY denise cox

You may have read in the news about a recent security issue called the “Heartbleed Bug”. Since it impacts internet based services, I thought I’d do a quick blog update to let you know how our security team responded here at Newsweaver. First of all – what is the “Heartbleed Bug”? The Heartbleed Bug is… Read more »

Channel that consumers trust most: email

April 4, 12:21 PM BY denise cox

The DMA UK has just released new research:  Customer Acquisition Barometer 2014, for any marketers who are placing an emphasis this year on building an in-house database of leads, this will make for interesting reading. Great news for email marketing Consumers say the best channels for getting the information they want is email and the… Read more »

Opens and clicks are SO last year

February 28, 10:58 AM BY denise cox

If your idea of doing email marketing is blasting out an email to your list, making a note of opens and the clicks – and then moving on to your other marketing tasks, you are missing out on one of the most powerful marketing channels available today. Email marketing can deliver ROIs of up to… Read more »

[Research] Better use of data and segmentation key to email marketing success

February 19, 11:03 AM BY denise cox

Interesting findings from this year’s DMA UK’s National client email marketing report, sponsored by Alchemy Worx In 2013 Return on Investment (ROI) rocketed – more than 50% of respondents said email marketing budgets are likely to increase in 2014 thanks in no short part to ROI hitting nearly 2,500%. In 2013 there was an average leap of… Read more »

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