Customer retention – Email newsletter campaigns

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Email campaigns for customer retention

Retaining the clients you already have and increasing customer loyalty make as much of an impact on the bottom line as new business or sales. Retaining customers is of particular importance in a competitive and challenging economic environment.
According to research, retaining one existing customer is five to seven times more profitable than attracting one new customer. For each month you are not in contact with customers, you lose 10% of your influence over them. Customer retention can be achieved through email marketing, and using metrics and information held about customers to create targeted email campaigns.

Sample newsletters for customer retention

96fm
Aviva Health
OWA

Drive customer retention with Newsweaver

Relevant newsletters: Timely, targeted and relevant email newsletters help nurture your relationship and build loyalty with clients, leading to retention. By sending a monthly or quarterly email newsletter, you will be to the forefront of customers’ minds. Retain customers with news of the latest developments in your business, new product and service offerings, and seasonal offers.

Tailored newsletters: Through Newsweaver’s email newsletter software, you can gain insights into customer habits. You can identify your most active customers by how recently they have opened and how often they engage with your ezines. Armed with this information, you can create tailored email newsletters with special offers for valued clients, maximising the return on your investment.

Reactivation programme: The metrics in the Newsweaver mailing list software means that customers’ interaction with email newsletters can be monitored. A programme to encourage customer re-engagement can be developed for those who haven’t engaged with your email newsletters in a while.

If keeping the customers you have is relevant to your business, contact us now and start the power of email engagement.

Key features for customer retention


Activity-based Segmentation	Segment readers based on their newsletter interaction to increase engagement.
Advance Personalisation	Improve conversion rates with a selection of built-in personalisation options.
Developers' API	Using API, your developers can share data from your systems.
Easy to Use	Send attractive newsletters using our simple drag-and-drop system.
Email Flyers	Communicate one specific sales offer/message or drive website traffic.
Interactive Surveys	Get feedback and encourage interaction using surveys in your newsletters.
Managing Subscribers	Import and manage your subscriber lists with ease with Newsweaver.
Split Testing	Test elements of your newsletter to increase opens and conversions.
In-depth Reporting	Track subscribers’ opens, clicks, unsubscribes, popular content, trending topics, etc.
Newsletter Microsite	Mini website within a newsletter for articles and landing pages.