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Videos in email marketing … what’s best right now?

  April 30, 2014

Posts Categorized: Tips and Resources

Email marketing is producing measureable ROI for marketers

Posted by & filed under Email Marketing, Tips and Resources.

Does email marketing produce measureable ROI? Yes, it certainly can.  MarketingSherpa recently posted a chart laying out the results of their question “Which statement best describes your organization’s perception of email marketing’s ROI (return on investment) at budget time?” Marketers say there is ROI value in email marketing Email marketing is producing an ROI for… Read more »

The 7 myths of email marketing

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

Email marketing should be more than just following urban marketing legends Alchemy Worx email marketing agency always provides lots of statistics around email marketing metrics, and they don’t disappoint with this infographic – offering up some myth-busting insight: Myth: ‘The best time to send emails is 3pm on Thursday’ 99% of opens happen in the… Read more »

Website Email Conversion Rate for email marketing list growth

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

Jeanne Jennings of AlchemyWorx recently wrote about a simple but insightful metric to use to track email marketing list growth from your website. Posted on the Only Influencers blog, Jeanne talks about the importance of tracking where your subscribes are coming from – and starts with the website. For example, do you know how well… Read more »

Participate in the DMA UK's email marketing client report

Posted by & filed under Email Marketing, Tips and Resources.

The DMA UK’s Email Marketing Council have just launched  their 7th annual National client email survey. If you are a UK marketer, please consider participating in this Annual National Client Email Marketing Report so the results will reflect one of the most up to date resources for UK email marketing research. The survey has always… Read more »

Writing email marketing content? Repurpose, repackage and recycle

Posted by & filed under Email Marketing, Tips and Resources.

The Content Marketing Institute (CMI) has an essential message about your content – and that is to make it work harder for you. Everything you generate is content marketing – including the content you create for your email marketing. When developing a content strategy marketers generally say that one of the biggest challenges they face… Read more »

Marketers are increasing the use of video in email marketing campaigns

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

An interesting study recently released by the Web Video Marketing Council, ReelSEO and Flimp Media Marketers reports an increase amongst marketers using video in their email marketing campaigns. While most survey respondents already use video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing number say they’re now using… Read more »

How to re-engage subscribers (Part 2)

Posted by & filed under Email Marketing, Tips and Resources.

In Part 1 I suggested taking immediate action with subscribers who have not engaged with your emails by segmenting and targeting a re-send of that publication.  The next step is to use your business intelligence to TREND subscriber activity over time. This will give you an accurate view of how engaged your readers are from… Read more »