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Videos in email marketing … what’s best right now?

  April 30, 2014

Posts Categorized: Email Technology

Email Marketing Insight Report 2013

Posted by & filed under Email Marketing, Email Marketing, Email Marketing Report, Email metrics, Email Technology.

This is the fifth year we’ve been surveying Irish marketers to gain insight into how they are using email within their overall marketing strategy. The 2013 survey will be of interest to those who’d like to gain insight into the emerging trends and attitudes towards email marketing in Ireland. Increasing the effectiveness of email marketing… Read more »

The 7 myths of email marketing

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

Email marketing should be more than just following urban marketing legends Alchemy Worx email marketing agency always provides lots of statistics around email marketing metrics, and they don’t disappoint with this infographic – offering up some myth-busting insight: Myth: ‘The best time to send emails is 3pm on Thursday’ 99% of opens happen in the… Read more »

Website Email Conversion Rate for email marketing list growth

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

Jeanne Jennings of AlchemyWorx recently wrote about a simple but insightful metric to use to track email marketing list growth from your website. Posted on the Only Influencers blog, Jeanne talks about the importance of tracking where your subscribes are coming from – and starts with the website. For example, do you know how well… Read more »

Marketers are increasing the use of video in email marketing campaigns

Posted by & filed under Email Marketing, Email Technology, Tips and Resources.

An interesting study recently released by the Web Video Marketing Council, ReelSEO and Flimp Media Marketers reports an increase amongst marketers using video in their email marketing campaigns. While most survey respondents already use video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing number say they’re now using… Read more »

Use email newsletters to maximise your Search Engine Optimisation (SEO) visibility

Posted by & filed under Email Marketing, Email Technology.

If you are in business, you probably invest in SEO as part of your online visibility strategy. Did you know thatregularly published email newsletters can compliment and enhance your visibility online? I’ve put together four steps to using your email marketing campaigns to increase and enhance your online presence and attract new subscribers. 1. Ensure… Read more »