Category Archives: Email Technology
Read News Archives Related to Email Marketing Technology from Newsweaver,the Email Marketing Specialists.
Use email newsletters to maximise your Search Engine Optimisation (SEO) visibility
Submitted by: mossy on Fri, 16/11/2012 - 11:59
If you are in business, you probably invest in SEO as part of your online visibility strategy. Did you know thatregularly published email newsletters can compliment and enhance your visibility online? I’ve put together four steps to using your email marketing campaigns to increase and ... Read more
Why you should put videos in your emails
Submitted by: mossy on Fri, 31/08/2012 - 11:36
In this digital age, giving people a choice in how to engage with your content is very important. While the written word will always be at the core of content provision – you need to think beyond the written word. Add videos into the content mix Our customers are having tremendous ... Read more
A quick-guide to email deliverability
Submitted by: denise cox on Wed, 08/08/2012 - 14:48
Delivery of email into the inbox is a huge – and important – area of discussion. The recently published DMA UK Email Marketing Council’s Guidance on “Email Deliverability” provides a good, jargon-free deep-dive into this topic. Here are the top level takeaways: ... Read more
Increasing clicks in your emails with the use of microsites
Submitted by: mossy on Tue, 10/07/2012 - 11:01
Marketers understand the power of including links in an email. They generally create and send emails that have calls to actions through external links, e.g. to a specific landing page on the website created by their IT team, to a deep link on the website – or simply a link to the home page of [...] Read more
Good list hygiene helps the delivery of your emails
Submitted by: mossy on Thu, 03/05/2012 - 14:59
Getting delivered into your subscribers’ inbox involves a variety of elements that all add up to what the industry refers to as a “good sender reputation”. Your sender reputation indicates to ISPs the trustworthiness of the source of the email that is being delivered, and they ... Read more
Use APIs to sync your customer database with Newsweaver
Submitted by: mossy on Wed, 21/03/2012 - 14:09
Did you know that you can streamline your processes within your email marketing using an API? This includes managing your database, subscriber activity, content synchronisation – as well as the creation and sending of your emails. An API, which stands for “application programming ... Read more
Free Webinar – Content strategy for your email marketing – 8 Easy Steps
Submitted by: denise cox on Mon, 14/11/2011 - 10:20
Template design and delivery into the inbox certainly play a role in the success of your email marketing campaigns, but it’s your content that will engage your readers. Content is a company's digital currency and can play a huge role in customer retention. Content is how a potential ... Read more
Click maps: Easily review content popularity and template design
Submitted by: denise cox on Thu, 01/09/2011 - 15:11
I'm very excited about the Click Map feature just launched here at Newsweaver. This post-send report provides a visual 'big picture' of all click activity within a specific edition of your newsletter. You'll see how many clicks each link received - and on every single page of that edition. ... Read more
Six tips for using images in emails
Submitted by: denise cox on Mon, 18/07/2011 - 16:31
In today's inbox it's quite possible that your email will be viewed with images off. Rather than panic and ditch the use of images, create emails that highlight your content and calls to action. Then, select images based on how relevant they are to the story. What you use should ... Read more
Take the short survey: Email Marketing in Ireland
Submitted by: denise cox on Fri, 01/04/2011 - 16:39
Newsweaver and The Marketing Insitute of Ireland are conducting our third Insight Report survey on Email Marketing in Ireland. If you are a marketer in Ireland we invite you to participate in the survey - it will take only 5 minutes to complete and all answers will be treated in strictest ... Read more
