Category Archives: Email Marketing
Read News Archives Related to Email Marketing from Newsweaver,the Email Marketing Specialists.
Benchmark statistics
Submitted by: mossy on Thu, 03/01/2013 - 16:17
Email remains the number one tool for depth of data and engagement metrics. Here are some benchmark statistics: Read more
Internal Communication Benchmark Statistics
Submitted by: mossy on Wed, 07/11/2012 - 13:02
Metrics and measurement are an integral part of Employee Engagement. Email provides real insight into which of your employees or groups are most or least engaged. Here are some Internal Communication benchmark statistics based on Newsweaver’s customers: Read more
How your local newsagent can provide subject line ideas ….
Submitted by: denise cox on Tue, 21/08/2012 - 10:38
The print world has made a high art of selling issues. Newspaper and magazine editorial teams know exactly how to entice us to pick up a copy … They know all about screaming headlines, tapping into our curiosity – and touching our keen interest in a subject matter. Have you ever ... Read more
Workshop: Accelerate Your Knowledge in Just One Day (Dublin, 25 April)
Submitted by: denise cox on Fri, 13/04/2012 - 10:02
I'll be conducting a half-day email marketing workshop at the Marketing Institute on Wednesday the 25th of April, 9am - 1pm, in Dublin. (registration on the MII site) Read more
A data strategy that doubled open rates
Submitted by: denise cox on Fri, 30/03/2012 - 14:20
I conducted a webinar (listen/view recording) this week all about data - taking the audience through five steps to creating a data strategy, and lots of examples of data sourcing and using data in emails. Read more
free – Webinar : Data Strategy @ 3pm Wed 28 March
Submitted by: denise cox on Thu, 22/03/2012 - 14:20
I'll be conducting this webinar, taking place next Wednesday. It's free - and my aim is to give you easy takeaways and ideas on how you can accelerate your use of data within your email marketing. What: Create a successful data strategy to drive your email marketing Time and Date: ... Read more
Four take aways / Marketing Sherpa’s Email Summit 2012 (Las Vegas)
Submitted by: denise cox on Fri, 24/02/2012 - 15:59
I attended the recent Marketing Sherpa Email Summit 2012. They throw a great conference because they are case study intensive, so you're hearing in the trenches insight. I thought I'd pull together a few of the main takeaways to share with you: 1. It's about empowering your customer - ... Read more
A canvassing blog post: re-election to the DMA UK Email Marketing Council
Submitted by: denise cox on Mon, 20/02/2012 - 14:42
This is not one of my usual content-driven blog posts .... I decided to use this channel today to reach out to readers who are members of the DMA UK to ask for your vote. I currently sit on the DMA UK Email Marketing Council, and also serve on the Partnership Hub and ... Read more
Personalisation – what level do you use in your emails?
Submitted by: denise cox on Wed, 15/02/2012 - 10:08
I recently conducted a webinar on personalisation. I really enjoyed taking everyone through the five steps that will accelerate your email ROI by implementing personalisation. And, as I always try to do, offering easy take aways for marketers, who are always short on time. ... Read more
webinar: personalisation in five easy steps….
Submitted by: denise cox on Mon, 30/01/2012 - 16:49
Join me this Wednesday at 3pm GMT as I take you through what you need to know to increase personalisation in your emails (including why it's worth doing!). I have some great examples - you're sure to have take away ideas you can apply to your own email marketing campaigns. When: ... Read more
