Category Archives: Email Design
Read News Archives Related to Email Marketing Design from Newsweaver,the Email Marketing Specialists.
Designs we ❤: The Bond Buzz Newsletter
Submitted by: ruth on Mon, 10/12/2012 - 15:40
“What I love most about the new BOND Buzz design is the flexibility;Bond can now create four very different style newsletters from one template.” “Our customer, Bond Adapt, felt ”The BOND Buzz’ existing design was in need of a general update, which included refreshing the ... Read more
5 Reasons to redesign your email template (+ before/after examples)
Submitted by: ruth on Wed, 31/10/2012 - 15:43
One of the questions our design team regularly gets asked is ‘how do we know it’s time to do a redesign of our newsletter template?’ It’s a good question, as it’s important to regularly check to ensure your template is still working as well as it did originally. ... Read more
Designs we ❤: Map Matters Newsletter
Submitted by: ruth on Mon, 08/10/2012 - 12:55
“Rob from centremapslive.com really wanted a fresh and modern take on their brand. Their old newsletter was crammed full of great content, but the layout was making it difficult to read. My chief aim was to design a newsletter that was clutter-free, easy to scan and well structured – with ... Read more
Why, when and how to make your email template mobile friendly
Submitted by: ruth on Wed, 08/08/2012 - 14:49
As we all know, smartphone usage is continually on the rise and we can’t ignore the fact that it’s now more likely than ever that your email will be viewed on a mobile device. This poses some challenges for marketers who want to make sure their carefully crafted emails get read and their ... Read more
Looking Good Everywhere
Submitted by: ruth on Wed, 11/07/2012 - 11:45
Denise Cox, our lead consultant at Newsweaver, recently conducted a webinar about Design Strategy (you can view the recorded version here). I worked with her in covering the approaches needed to make sure your email marketing design displays well and as intended on all platforms – from ... Read more
Using images to the best effect in your newsletters
Submitted by: denise cox on Fri, 25/05/2012 - 12:05
I conducted a webinar last week on email design (you can view the 45 minute webinar here). One of the 8 steps to follow in pulling together a design template guide for your designer, is identifying how you are going to use images in your newsletter. I spent some time talking about the use of [...] Read more
Optimise email newsletters for print
Submitted by: ruth on Tue, 24/04/2012 - 13:34
Have you thought about how email can be optimised for an offline experience? Perhaps you’ve only thought of email as a digital medium, however it’s important to remember that we don’t limit ourselves to reading emails online. Many of us choose to print out emails. For example ... Read more
Plan for images off in your emails …
Submitted by: ruth on Wed, 04/04/2012 - 13:50
In today’s inbox it’s quite possible that your email will be viewed with images off. As you can see by the image above, if you haven’t thought about how images are used in an email, it can mean your message is not seen – nor is the call to action visible. But, rather ... Read more
Is your email newsletter template reader friendly?
Submitted by: ruth on Wed, 14/03/2012 - 10:47
Here’s a 5-point checklist to use when reviewing your finished newsletter templates The design is clean and allows the eye to easily navigate through your content The preview pane space is maximised to draw the reader into the rest of the newsletter The design is consistent in the company ... Read more
Doing a CSI on your email marketing results
Submitted by: denise cox on Mon, 23/01/2012 - 09:19
Are you reviewing how your email marketing campaigns are performing? I call it "doing a CSI" on your email marketing. Instead of just saying that you're not getting the opens and clicks you expected, you actually get stuck into by conducting forensic examinations into every aspect of ... Read more
