Unique microsite technology

Microsite for engaging email campaigns

Your newsletter gets read: Your targeted front page allows readers to scan articles quickly and answer the critical question: “What’s in it for me?” This is achieved by using short and attention-grabbing article summaries on the front page that link to detailed articles on subsequent pages.

Your readers stay within the email newsletter environment: Newsletters that link to pages outside the newsletter see a much lower level of engagement and readership. Keeping your readers focused on your message and content will reduce distraction and navigation away from your newsletter.

You can track each reader’s journey through your newsletter: Apart from measuring opens or clicks, you will be able to track a reader’s journey through your entire newsletter – and previous editions. Improve engagement in every email newsletter by tracking how email subscribers move between articles in your newsletters.

Your newsletter’s SEO is maximised: The creation of frequent up-to-date content helps maximise your website’s search engine optimisation (SEO). Your microsite is a source of new and original content for your website and is considered part of your overall website traffic. This will have a positive impact on your website’s ranking and search results placement. It is also a source of new subscribers who discover it through search engine results.

You do not have to request additional IT help: Newsweaver’s microsite technology gives you the ability to easily and automatically create your own microsite, complete with back pages containing full articles.

You can easily add multimedia: Your microsite-based email newsletter will get video and surveys through firewalls. Inserting multimedia, which is a powerful engagement tool, on the back pages of your newsletter means it won’t be stopped by spam filters.

You incorporate two-way communication: Get readers involved and get feedback for your organisation from interactive microsite facilities. These include feedback forms, surveys, polls, article ratings or comment features on any article.

You have consistent branding with a custom domain for your microsite: The URL for your microsite can be customised to point to the domain of your choice. This feature makes your newsletter a natural extension of your website’s URL.

Every issue of your newsletter is part of a searchable archive: All your email newsletters can be effortlessly featured in each successive edition of your email campaign. This online archive gives all new subscribers easy access to past issues, plus the archive will be used by search engines as a source of valuable content, increasing your SEO.

If higher levels of customer engagement are relevant to your business, contact us now and start the power of email engagement.