A well-designed and well-executed email newsletter campaign has an important part to play in any multi-faceted sales campaign. Newsweaver’s email newsletter software allows our customers to maximise their sales efforts at a very low cost. Using email, they communicate to thousands of existing and potential customers at the click of a button.
B2B lead generation and sales: Many prospective clients in the B2B sphere need to be comfortable with a supplier before committing to a purchase. An ongoing email newsletter campaign directed at business clients builds trust and familiarity with your brand.
Developing new prospects: Email newsletters encourage potential customers to make online purchases, visit a retail location or visit your website. Using Newsweaver’s newsletter templates, you will be able to send regular messages to new prospects that have opted in to receive communications from you.
Stronger engaged customers: Engaging with and retaining existing customers, who expect to receive communication and promotions from you, is vital for continued business success. Using Newsweaver’s email newsletter software, you will enable your clients to become brand ambassadors. Through regular email campaigns, you will develop up-selling and cross-selling opportunities, increase awareness of events, encourage recommendations to friends, strengthen loyalty and increase purchasing levels with special promotions.
Re-engage lapsed customers: Using Newsweaver’s newsletter software, you can create email campaigns that will help you engage with former customers. You will gain an understanding of lapsed customers’ concerns through email surveys, entice them back with special promotions or give them an incentive to revisit your website.
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Advance Personalisation |
Improve conversion rates with a selection of built-in personalisation options. |
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Email Flyers |
Communicate one specific sales offer/message or drive website traffic. |
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Managing Subscribers |
Import and manage your subscriber lists with ease with Newsweaver. |
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Message Delivery |
Experience a 99% delivery rate thanks to Newsweaver’s hard work. |
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Sales Template |
Use tried-and-tested techniques with a sales newsletter template. |
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Social Media |
Broaden the reach of your newsletter through social media integration. |
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Split Testing |
Test elements of your newsletter to increase opens and conversions. |
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In-depth Reporting |
Track subscribers’ opens, clicks, unsubscribes, popular content, trending topics, etc. |
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Subscriber Segmentation |
Send timely, relevant, targeted email newsletters to subscribers using list segmentation. |
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Newsletter Microsite |
Mini website within a newsletter for articles and landing pages. |
The Business of Email is a free, email newsletter offering news,
invites and best-practice tips for permission based email marketing
