Subscriber insight with in-depth reporting

By measuring subscriber activity per mailing and benchmarking it over time, you get a truly accurate view of your readers’ interests and needs. This allows you to target relevant and timely communications to them.

You will also get an in-depth understanding of your customers. This valuable knowledge will drive your marketing programmes and deliver on your business objectives, whether they are revenue, retention goals or brand awareness.

Gain insight from every email newsletter you send.

Click Maps: We have a new report called “Click Maps” that visually maps which links your readers are clicking. A colour scale shows you the top 5 performing links with a Red icon, the next 5 with a Yellow icon and the rest with a Blue icon. These icons will also show the number of clicks that link received. Yet another great tool to understand how your readers are interacting with your emails.

List hygiene: Our technology automatically manages and reports on metrics such as email newsletters that have delivered, have been unsubscribed and have bounced.

Scheduled reports: Create a report that tracks the metrics you are interested in and have it automatically sent to relevant team members as frequently as you require.

Quick-view dashboard: The overview page in your account gives you a real-time view of all relevant top-level metrics of your most recent campaigns.

Google Analytics: You can insert your Google Analytics campaign codes into your email newsletters to track the subscriber’s journey from your newsletter to your website.

Testing results: Any email newsletter testing can be reviewed or hidden. Our technology also uses the best-performing subject line to a mailing list following split A/B subject line testing of two to three subject lines you have created.

Measuring interactivity: You can track the results of social networking and interactive features embedded into your newsletters. Gain insights into metrics from sharing, surveys and polls, forward to a friend, article voting and comments features.

Summary and content popularity: Get reports summarising all content activity or specific articles, links or landing pages.

Detailed insight into:

• newsletter, flyers and campaigns trends
• individual activity or across groups
• trends on how your customers behave and interact over time
• activity-based customer segments for future targeting
  
• what is most important to your subscribers and when
• areas in which you need to improve
• how to increase subscriber engagement
• trends in reader likes and dislikes
• your return on investment for your email marketing efforts

So, if getting deeper insights into your customers is relevant to your business, contact us and start the power of email engagement.