Activity-based segmentation of readers’ behaviour

Segmentation is an important part of understanding your customers and providing them with the products and services to meet their needs. Popular ways to segment your target market are under headings such as company size, industry and geography in business markets, and demographics and lifestyles in consumer markets.

Newsweaver’s email newsletter software looks beyond these static attributes and targets your customers based on their behaviour within your email newsletters.

Newsweaver’s technology creates a new group or segment based on ezine readers’ interaction with an article, item or special offer. You can ensure your message matters in the future to these subscribers by building on these known interests or activities. Once a segment is identified, Newsweaver will update it every time a subscriber matches the profile.

Decide your business goals and target your customers based on how they interact with your email marketing campaigns.

For example, segment customers by:

• best-read article
• most-opened article
• readers of a special offer
• most-clicked-on section
• highest-rated articles
• who commented on your articles

If providing your customers with products and services to meet their needs is relevant to your business, contact us now and start the power of email engagement.