Submitted by: denise cox on Fri, 30/09/2011 - 11:10

Yesterday attendees of my webcast "How to make email the centre of your social media strategy" (in partner with B2B marketing magazine in the UK) were asked to vote

"Do you use social media in your emails?"

The results?

52% Yes
48% No

Though social is a hot topic – it is still not a function that all marketers automatically include in their emails.

You could say – well of course people watching your webcast would answer along these lines! But the results were quite similar to the same question posed in our April 2011 Irish email marketing benchmark report: 51% Yes 49% No.

While the answers in yesterday’s webcast pertained to B2B, the Insight Report included all sectors (copy of the 2011 report) – and it was still a similar result!

I think it reflects the fact that marketers are not rushing into social – they’re still assessing which channels to choose, how to measure it – and how to integrate it into their other marketing efforts.

Watch the webcast: If you’re in B2B marketing, I invite you to watch this webcast ("How to make email the centre of your social media strategy") now – or at your convenience. It’s available free (after registration). It is 30 minutes of presentation and 30 minutes of Q&A.