4 November. London. DMA Conference: “A Practical Guide to Email Marketing”
Submitted by: denise cox on Fri, 03/10/2008 - 16:42
A terrific line up of speakers.. and the break out sessions will cover three strands: B2B, not-for-profit or B2C.
I’ll be chairing the B2B session … hope to see you there!
Conference details
Who: DMA UK
What: A Practical Guide to Email Marketing
Date: Tuesday, 4 November 2008
Time: 9.00am – 4.30pm
Venue: Thistle Marble Arch, Bryanston Street, London W1H 7EH
Agenda
9.00 Registration and coffee
9.30 Chair’s welcome Jonathan Burston, Sales Director, CACI
9.40 Keynote address: Calling all email marketers: who’s best in class?
Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council
Dylan Boyd, VP of Sales and Strategy, eROI
11.10 – 11.30 Refreshments and networking
11.30 Seven ways to improve email response and revenues
Stephanie Miller, Global Markets Analyst, Return Path
12.00 Subject lines – length is everything
Dela Quist, CEO, Alchemy Worx
12.30 - 1.30 Lunch
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1.30 – 3.30 Breakout sessions – Choose from one of the following sessions:
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Session 1: Business-to-Business
Chair: denise cox, Newsletter Specialist, Newsweaver
Newsletters, blogs and search engine optimisation
Kath Pay, Managing Director, Ezemail
Myths and realities
Guy Hanson, Business Development Director, Database Group
Desigining for today’s inbox
Steve Kemish, Client Services Director, Adestra
Deliverability do’s: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop
Session 2: Business-to-Consumer
Chair: Simone Barratt, Managing Director, e-Dialog EMEA
Designing for today’s inbox
Steve Kemish, Client Services Director, Adestra
Deliverability do’s: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop
Improving the results of your email campaigns
Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne
Myths and realities
Guy Hanson, Business Development Director, Database Group
Session 3: Not-for-profit
Chair: Richard Gibson, Commercial Director, RSA Direct
Deliverability do’s: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop
Desigining for today’s inbox
Steve Kemish, Client Services Director, Adestra
Myths and realities
Guy Hanson, Business Development Director, Database Group
Hitting the Heart – A study and comparison of 15 well known charities
Simon Bird, Technical Director, dotMailer
3.30 - 3:50 Refreshments & networking
3:50 The future of email marketing
James Bunting, Head of Client Services, Communicator Corporation
16.20 Chair’s closing remarks
16.30 End of day
To Book:
Phone: Hannah Lang on 020 7291 3344
Email: hannah.lang@dma.org.uk
Cost: DMA members: Standard £295.00 + VAT (£346.63); Charity/sole trader £250.75 + VAT (£294.64)
Non members: £425.00 +VAT (£498.75); Charity/sole trader £361.25 + VAT (£424.47)
One Response to 4 November. London. DMA Conference: “A Practical Guide to Email Marketing”
Dylan Boyd says:
October 24, 2008 at 4:49 am
Looking forward to coming over and entertaining you. Guess it is my turn to jump the Atlantic as you have many times. See you soon
Reply
