28 Sept, London: Email Marketing Training Workshop
Submitted by: denise cox on Mon, 12/09/2011 - 16:58
I’ll be speaking at the B2B marketing magazine’s popular Email Marketing Training Workshop. It takes place Wednesday the 28th of September, 9 – 5 at the ETC Venues in London.
"This advance email marketing training workshop will look at your own email marketing campaigns and give you ideas on how you can increase your response rates and ultimately your return on investment (ROI). The training is full of practical advice and real life examples of how simple changes can have a big impact."
My session takes place at 2.30 – 3:30pm
My session title:Successful B2B Email Newsletters (7 things you must do)
My session will cover: Email newsletters are a powerful tool that B2B marketers should have at the centre of all their marketing efforts. They excel at customer retention – and provide valuable engagement insight into new subscribers that can help generate sales. Learn the seven things you must do to ensure your email newsletters provide the right content, are getting opened and read – and clicked on – and play a key role in keeping customers as well as generating new business. The seven areas I’ll cover include content, newsletter design templates and frequency.
